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New Yorkshire Law Firm Ancora Law “Making Law Easy”

Meet Matthew Hudson, founder of Ancora Law and member of our Hull group.

Ancora Law was set up at the beginning of 2020 with the goal to provide premium legal advice and customer service, with a reduced cost for the customer made possible by the use of modern technologies.

Here is their press release dated January 2020:


Ancora Law launched at the beginning of 2020, with the mission to completely revolutionize the way law firms provide services and build relationships with their customers. Their motto, ‘Making Law Easy’, illuminates their mission, and shows their audience that their goal is to simplify current solicitor processes; that the core of their DNA is to always put the client first. The firm plans to make this happen by introducing contemporary technologies into traditional practice. This means that they will use things such as video calls, online client access portals, online bill payments and an accessible case management system to blend these two worlds together and make the most of them as a contemporary and fruitful pairing. Ancora Law feel so strongly about their brand and mission, that their services are offered in line with their unique customer service promise. They hope that this will demonstrate the importance of putting their clients first, through providing transparent and honest services that are tailored to individual needs.

In addition, their modern use of technologies allows Ancora Law’s solicitors to complete tasks with greater efficiency, reducing costs for both the firm and the client.

Matthew Hudson, founder of Ancora Law and former partner at Gosschalks in Hull, said: “Ancora Law has been designed with the sole purpose of changing the perceptions of how law firms can and should offer legal services. I’m always surprised at the attitudes of current law firms, about how they should provide services and also how they interact with their customers. Unfortunately, I don’t hear many stories about customers singing the praises of their solicitor, or saying how easy the process was.

Often, law firms state that they are advanced in ‘legal tech’ or they are a ‘modern law firm’, but generally these statements simply mask the standard and outdated model of a law firm with expensive back office administration and offices.

Ancora Law is ripping up the rule book. Offering excellent knowledge and experience, backed up by modern ideologies, systems and technology. The ultimate goal is to provide you with unrivalled customer service, savings on your time and targets, combined with competitive fee structures which take into account the savings we can provide, due to said investment in technology.”

It is Ancora Law’s goal to ‘truly do things differently’ in a sphere of the market that is so commonly conventional and lacks innovation. The firm offers a range of commercial property services including those aimed at landlords, property owners, those hoping to buy property and more.

About Ancora Law


Ancora Law is a commercial property firm based at C4DI, in Kingston-upon-Hull.

Providing services to the Yorkshire region and beyond, Ancora Law was set up with the goal to provide premium legal advice and customer service, with a reduced cost for the customer made possible by the use of modern technologies.

By working in this way, we are able to increase our efficiency, avoiding outdated systems and procedures. This reduces case timelines and increases convenience, while also driving down legal fees. We want our customers to feel satisfied with the levels of service we provide and the costs we charge, as we know how challenging dealing with lawyers can be at times.

As a whole, our services are a unique blend of traditional commercial property transactions and advice with contemporary online services which are increasingly accessible to all. This includes client secure portals using Zaliet integrated with our website.


Ancora Law prides itself on our approachability and our strong emphasis on response times. As well as this, we are confident in our abilities to provide straightforward advice by solicitors who are well-experienced in commercial property law.

The use of technology to reduce costs and increase convenience is what makes us truly unique. An example of this is that we offer a free conditional advice and initial consultation through the use of video calls, to make that initial first step a lot easier for our customers, should they wish to opt for this service.

Further, all potential and existing clients are able to make direct appointments, payments, view documentation, make payments and raise enquiries through the use of our secure online case management system.

In a nutshell, the main emphasis of Ancora Law is to do things differently in the legal world. If we develop a technique that provides better service, it’s our goal to always ensure this translates across to our customer. If we develop an automation process that saves time, the costs saved will be reflected in our customer’s bills and payments.

You can find Ancora Law @AncoraLaw on ​Twitter​ and ​Instagram​.